We partner with organizations committed to equity and social justice to tell the stories, make the connections, and inspire the actions that mobilize us all to imagine and realize a more just world. About us
Who We Are
Provoc is a strategic marketing and communications firm specializing in outcome-driven design, by the people, for the people.
How We Partner
For over 22 years, Provoc has partnered with visionary leaders in pursuit of social, economic, and racial justice.
What We Stand For
We work towards a world transformed by equity, beauty and love through our core values: vulnerability, relationship, and actualization.
Our work spans multiple industries in support of those trying to make good in the world
Featured Partners
See all partnersAlzheimers Prevention Initiative
The Alzheimer’s Prevention Registry is a national registry of people interested in learning about and possibly participating in Alzheimer’s prevention clinical studies and trials.
B Lab
Our partnership with B Lab ranges from aligning their brand with an equity, diversity, and inclusion lens to working with their B Corps Climate Collective through a transition from a climate crisis to climate justice lens.
Bill & Melinda Gates Medical Research Institute
The Gates Medical Research Institute (MRI) engaged Provoc to help accelerate its first ever US-based clinical trial recruitment among Black and Latinx communities to test the efficacy of a potential COVID-19 treatment that might save lives.
Catalyst California
In order to distinguish themselves from the Advancement Project to position themselves to better focus on the unique needs of racial justice in California, we worked with Catalyst California to establish a new brand strategy and visual identity.
Faith in Action
We collaborated with Faith in Action to develop various brand communications to help them weave a clear and compelling narrative to unite audiences across geographic, faith, racial and economic divides.
Lumina Foundation
In order to evaluate the effectiveness of its equity-related communications goals, Lumina engaged Provoc to ask challenging questions, assess and strategize foundation content, and generate insights and recommendations highlighting opportunities for growth.
National Association for the Advancement of Colored People
Leading up to the 2020 national presidential election, we worked with NAACP Civic Engagement program to build Black Voices Change Lives, a Black-led movement designed to engage Black voters for the future of Black America. Following a lightning-fast build-and-launch timeline, the challenges multiplied.
Race Forward
An ongoing partnership spanning several years, together we’ve developed the Racial Equity Here campaign focused on dismantling systemic racism, a campaign to establish the White House Racial Equity Office, and messaging toolkits to help advocates and community members fight for honest education and housing justice.
Sierra Club Independent Action
We worked with Lumina to develop a web platform and campaign strategy for Sierra Club Independent Action to convert Sierra Club members who have not participated in civic engagement into fully activated green voters.
Our Experts
Provoc brings together a diverse constellation of experts, guided by our core team.
Meet the team“Our workshops with Provoc were pivotal and catalytic.”
- Heather Vana PetSmart Charities
“Stellar customer service, impeccable work and responsive to feedback. Without Provoc’s work we wouldn’t have been able to launch a GOTV campaign for the 2018 election cycle.”
- Elana Needle Anchor Coordinator, UnidosUS W.K. Kellogg Foundation Racial Equity Anchor Collaborative
“We didn’t know exactly what we wanted, but you listened to everything we said and gave us exactly what we needed.”
- Matt Brown Director of Participant Training, World Learning
“We have gotten countless compliments on the appearance of the Registry website. Our registration numbers continue to grow and the Registry’s Salesforce implementation is working like a champ behind the scenes!!”
- Dianna Wheaton Director, FTD Disorders Registry
“Bringing together teams with different, but complementary, skill sets and areas of expertise, has allowed us to create a program that is highly effective at helping to fulfill our ambitious goal of accelerating recruitment and enrollment into Alzheimer’s prevention trials.”
- Jessica Langbaum Principal Scientist, Alzheimer’s Prevention Initiative / Banner Alzheimer’s Institute / Banner Health
”Provoc was masterful at bringing academics, scientists, leadership, and staff together to streamline and name an extremely complicated pan-Institutional new brand at the Smithsonian: Smithsonian Global.”
- Erika Ferrin Brand Manager (Former), Smithsonian
We’re a certified B corp
Provoc is one of the first B corps. We act as both activists in the community and consultants to B Lab. Over the years we’ve been a key instigator and partner on B Lab’s racial equity journey, their leadership transitions, advising on their Theory of Change (in which we work with CoLab – a collaboration amongst POC led B Corps) and leading the BCCC Climate Justice Task Force that led to authoring the Climate Justice Playbook which is the foundation of the community’s work of rooting their climate action in climate justice. Our team has received two awards from B Lab and we’re grateful to be in the company of many trying to use business as a force for good.
